Why have a Website?
A very good question... and in truth there are literally hundreds of reasons why your Company would benefit from
having a website.
Websites offer:
~ 10,000 times more information than a TV commercial can, they are on show 24 hours a day, 365
days a year, cost less than filling your car with fuel for the month, and allows you to sell your products and
promote your business locally, nationally & worldwide.
Need
I say more?
A web site needs to be carefully
designed to get your message across in the most efficient way.
- It
is vital that they are: Fast loading and don't allow your visitor to lose interest before they have seen the site.
- They need to be easy to navigate and very user friendly.
- For 99% of businesses an effectively marketed, well-designed web site is the most important marketing tool your
company will have!
The Internet is an appropriate tool for most businesses
but not necessarily every single business. There are instances where a web site would simply be a waste of time - not many
admittedly, but there are a few. Your web site's purpose is to sell. Your business exists to sell.
It exists to create long-term, repeat customers & buyers. Whatever it is...it won't get sold if you don't promote it!
Your web site's purpose could be to create
product sales, generate leads, advertise your services or to educate prospects.
Understanding the significance:
Many business owners
have been persuaded that what's needed is a technological solution to a technological problem. This has led to sites that
are hard for visitors to find their way around and are very costly to maintain. If your site has excessive graphics it will
quite simply be cumbersome and will definitely be slow to load. The result of this is quite simply that your visitor
leaves your site because they are fed up with waiting and goes elsewhere!
A good
web site is much more about business and marketing strategy than it is about the underlying technology. Furthermore, your
web site needs to integrate with your other marketing activities.
- Are you promoting and marketing your business?
- What is your strategy or 'plan of attack'? If you don't have one yet,
you WILL lose business to someone who does!
- Do you have a business plan? Why not?